Founded by Shannon Keith in 2006, Sudara is a Certified Benefit Corporation, aka a for-profit corporation that aims to practice social responsibility and mindfullness, that sells what are lovingly known as “Punjammies”. Punjammies are loungewear constructed of Indian fabrics and stitched by locals in a handful of Indian villages.
In 2005, Shannon visited India. Throughout her trip, she was very aware of sex trafficking of local women primarily because of a lack of education or employment. In an effort to combat this, Shannon partnered with a local sewing center to train at risk women with an employable skill – sewing. Today, together with its partners, Sudara is responsible for training roughly 2400 women in a year across six training centers throughout India, around 90% of whom become employed soon after. Some of these women in turn are employed by Sudara to create loungewear for women, men & children.
Check out the full assortment of Punjammies here (including robes, pajamas, culottes, tops and yoga pants): www.sudara.org
